KitchenAid Has Chosen Its 2021 Color Of The Year And It’s A Golden Orange Called Honey

“Over the past year, we’ve seen the world’s communal instinct to unite for the collective good increase,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “At the same time, we’ve witnessed warm, rich hues dominate across interiors and fashion alike. With Honey, KitchenAid marries the sweetness of togetherness with a golden-orange shade consumers are already naturally gravitating towards.”
KitchenAid recently released a list of its most popular colors across the country, and though it seems like people are partial to their beautiful blue and green colors, we think Honey is bound to make a big splash amongst devoted KitchenAid followers. The color is available starting today for small appliances, including the brand’s beloved Artisan Stand Mixer (which retails for $429.99) and K400 Blender (which will run you $269.99).

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