{"id":8957,"date":"2023-11-21T10:19:05","date_gmt":"2023-11-21T10:19:05","guid":{"rendered":"https:\/\/ourfulltable.com\/?p=8957"},"modified":"2023-11-21T10:19:05","modified_gmt":"2023-11-21T10:19:05","slug":"over-half-of-brits-admit-they-lack-inspiration-when-it-comes-to-midweek-meals","status":"publish","type":"post","link":"https:\/\/ourfulltable.com\/everyday-meals\/over-half-of-brits-admit-they-lack-inspiration-when-it-comes-to-midweek-meals\/","title":{"rendered":"Over half of Brits admit they lack inspiration when it comes to midweek meals"},"content":{"rendered":"

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More than half of adults are lacking inspiration when it comes to midweek meals \u2013 with six in ten eating the same dinner up to four times a week, according to research. A poll of 2,000 adults revealed 32 percent frequently end up with a boring meal in the middle of the week, usually due to being tired (44 percent), or a lack of planning (39 percent).<\/p>\n

Nearly half (47 percent) of those aged 35 and under don\u2019t usually know what they\u2019re having for dinner until they look in the fridge and cupboards after work.<\/p>\n

Meanwhile, 38 percent of those aged 18-24 wait until they\u2019re in the supermarket aisles after work to decide what they\u2019re having.<\/p>\n

The research was commissioned by McCain, which has teamed up with Sophie Ellis-Bextor to rescue people from boring midweek meals, with the launch of its new Baby Hasselbacks.<\/p>\n

The campaign sees the singer-songwriter dazzling in daring outfits, and swinging atop a giant disco ball, as she saves people from a lack of mealtime inspiration.<\/p>\n

She said: \u201cIf you\u2019re anything like me, midweek meals can get a bit boring and repetitive. Research showed that sometimes we all find thinking of tasty and wholesome things to cook midweek challenging.\u201d<\/p>\n

A quarter of those polled admitted to being unsure of when they last tried a brand-new recipe from scratch in the middle of the week.<\/p>\n

The main reasons for consistently eating the same meals are because it\u2019s convenient (56 percent), they\u2019re quick to make (41 percent), and out of habit (38 percent).<\/p>\n

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One in five said they sometimes end up having a mid-week takeaway, and a similar number often feel guilty about the nutritional value of fast food after eating it.<\/p>\n

Meanwhile, a third claimed that despite watching numerous cooking videos on social media, they rarely try creating anything new themselves.<\/p>\n

More than half (58 percent) find it too much effort to do in the middle of the week, while 44 percent feel they don\u2019t have time.<\/p>\n

And a further 57 percent said they find it tricky to find the right balance of meals that are both tasty and nutritious.<\/p>\n

However, of those who took part in the study, by OnePoll.com, 51 percent said they wish they were more inspired in the kitchen.<\/p>\n

Mark Hodge, from McCain Foods UK&I, added: \u201cWe developed this product in response to insight revealing that people are often lacking inspiration for midweek meals that hit the spot, whilst also being wholesome.<\/p>\n

\u201cWe\u2019ve loved partnering with Sophie to dramatise how Baby Hasselbacks can add that wow-factor to otherwise boring dinners, and hope that this latest product innovation encourages people to add some sparkle and excitement to their own dinnertimes.\u201d<\/p>\n