More than half of adults are lacking inspiration when it comes to midweek meals – with six in ten eating the same dinner up to four times a week, according to research. A poll of 2,000 adults revealed 32 percent frequently end up with a boring meal in the middle of the week, usually due to being tired (44 percent), or a lack of planning (39 percent).
Nearly half (47 percent) of those aged 35 and under don’t usually know what they’re having for dinner until they look in the fridge and cupboards after work.
Meanwhile, 38 percent of those aged 18-24 wait until they’re in the supermarket aisles after work to decide what they’re having.
The research was commissioned by McCain, which has teamed up with Sophie Ellis-Bextor to rescue people from boring midweek meals, with the launch of its new Baby Hasselbacks.
The campaign sees the singer-songwriter dazzling in daring outfits, and swinging atop a giant disco ball, as she saves people from a lack of mealtime inspiration.
She said: “If you’re anything like me, midweek meals can get a bit boring and repetitive. Research showed that sometimes we all find thinking of tasty and wholesome things to cook midweek challenging.”
A quarter of those polled admitted to being unsure of when they last tried a brand-new recipe from scratch in the middle of the week.
The main reasons for consistently eating the same meals are because it’s convenient (56 percent), they’re quick to make (41 percent), and out of habit (38 percent).
One in five said they sometimes end up having a mid-week takeaway, and a similar number often feel guilty about the nutritional value of fast food after eating it.
Meanwhile, a third claimed that despite watching numerous cooking videos on social media, they rarely try creating anything new themselves.
More than half (58 percent) find it too much effort to do in the middle of the week, while 44 percent feel they don’t have time.
And a further 57 percent said they find it tricky to find the right balance of meals that are both tasty and nutritious.
However, of those who took part in the study, by OnePoll.com, 51 percent said they wish they were more inspired in the kitchen.
Mark Hodge, from McCain Foods UK&I, added: “We developed this product in response to insight revealing that people are often lacking inspiration for midweek meals that hit the spot, whilst also being wholesome.
“We’ve loved partnering with Sophie to dramatise how Baby Hasselbacks can add that wow-factor to otherwise boring dinners, and hope that this latest product innovation encourages people to add some sparkle and excitement to their own dinnertimes.”
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