Chocolate bars launched by the world’s most watched individual, YouTube star MrBeast, are being tipped as the next must-have product for children.
The range of four Feastables bars –Crunch, Deez Nutz, Milk Chocolate and Original Chocolate – are predicted to become “the next Prime” by retail experts.
Prime drinks, launched by YouTube influencers KSI and Logan Paul, became so popular earlier this year that young people queued for hours outside shops waiting for stock to be delivered.
Bottles of the seven flavours of the hydration drink, which has a coconut-water base and recommended price of £2 a bottle, were being resold online for up to £20.
This has prompted Asda to sign a UK distribution deal with MrBeast, whose real name is Jimmy Donaldson, to sell the four flavours of his 60g chocolate bars, with a recommended price of £2 each, at more than 400 of its stores.
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MrBeast, 26, who is from North Carolina, has more than 166 million subscribers to his main YouTube channel, with 27.9 billion views.
Spar has also signed an exclusive distribution deal for the MrBeast chocolate bars for UK convenience stores, which will run alongside Asda’s supermarket deal. Asda put the bars on its shelves a week ago and Spar now also has them in stock.
Crunch is described as “a deliciously creamy milk chocolate” bar with a crunchy texture, while Deez Nutz is flavoured with peanut butter.
The Milk Chocolate bar is listed as having a “velvety smooth and creamy” texture, while the Original bar is made only from plant-based ingredients.
Smaller 35g bars will also be available at Asda stores later this year.
Louise Gregory, Asda’s confectionery buying manager, said: “We are really excited to be bringing the Feastables bars to the UK’s supermarket shelves for the first time.
“Launching brand new products into market is part of Asda’s DNA and we are delighted that MrBeast – one of the world’s most iconic content creators with such a huge fanbase – has partnered with us to launch his products.”
The YouTuber launched direct-to -consumer sales of Crunch and Deez Nutz in the UK at the end of last month, following a US launch in January last year.
This resulted in single bars being offered for resale online for up to £8, four times the retail price.
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